Dear Friend,

Why do people go to department stores like Wal-Mart?

That's not a trick question.  And it's not rhetorical.  Go ahead and answer it in your mind.  Or, if your slightly more ambitious, answer it out loud.

People go to Wal-Mart to buy things.

I want you to read the last word in the previous sentence one more time.  Notice anything special about that last word?  It's plural.  Things. More than one.

People don't go to Wal-Mart just to buy a box of paper clips.  They don't go just to buy a bag of potato chips.  And they don't go just to buy a big screen TV and the latest blockbuster movie out on DVD.

They go to buy all of the above.  And more.

Imagine for just a moment...

• What if Wal-Mart only sold paper clips?
  
  
• What if Wal-Mart only sold potato chips?
  
  
• What if Wal-Mart only sold DVDs or big-screen TVs?

They'd miss out on a lot of potential customers.  And they'd miss out on a lot of potential repeate and additional sales from those potential customers.

Rarely does anyone go to Wal-Mart to buy one thing.  In fact, they often buy things they weren't even planning on buying as they walk through "action alley."

Wal-Mart offers a lot of different items to attract a large audience.  And they don't stop there.  They often a wide range of options and price points for specific items of interest.

Take for instance:  Wal-Mart sells a wide variety of television brands at prices for a variety of budgets.  You may prefer Sony over Vizio.  Or a plasma over LCD.  Or a 27" over a 60".  Whatever your brand preference and budget range is, there's a good chance Wal-Mart has something for you.

That's great for Wal-Mart, but what does this have to do with YOU and YOUR business? It's simple really...

These Are The Two Easiest Ways

To Boost Your Sales Quickly...

The two easiest ways to boost your sales quickly are...

1. Convince existing customers to buy more from you.

2. Convince existing customers to spend more with you.

The first option is to offer more than just paper clips.  Offer paper clips and potato chips.  TVs and DVDs.  That doesn't mean you have to stock everything, but you need to give your customers the opportunity to buy related items of interest. 

It's an easy sale.  Any customer who enjoyed the first information product they purchased from you will likely buy a related information product from you. 

Repeat customers are the backbone to any successful business. 

You've already invested the time and money in attracting them and convincing them to buy.  Why let them walk away without buying again when they are willing?!

The second option is to offer more than just a 27" TV.  Offer 40" TVs.  And 60" TVs.  While repeat purchases are great, so are those purchases that give you a greater chunk of "profit per transaction."

Think about it:

All things being equal, wouldn't you
rather earn $500 per sale than $50?

It's simple math.  In order to reach, let's say $100,000 per year, you'd need to sell 200 orders at $500 each or a whopping 2,000 orders at $50 each.  Let me assure you that it's easier to find 200 customers than it is to find 2,000!

If you combine those two principles you really have a smash hit...

Sound difficult to pull off?  It's actually much easier than you think when you know the simple formula for getting it all in place...

Information Product E.S.P.™

How To See Profit In Your Future!

If you want to be successful selling information products online, you really need a little "E.S.P" if you're gonna see profit in your future...

E - ENTRY level offers
S - SUBSCRIPTION offers
P - PREMIUM offers

It's a good blend of these three "types" of offers that make for a huge income...

• Entry level offers sell in the $10-$50 price range and are designed to build relationships with customers so they trust you to do repeat business. They are used to promote "backend" offers "S" and "P". As such, they are mainly customer generators more than profit-producers.
  
  
• Subscription offers come in the form of membership sites and other "continuity" programs where customers pay you ongoing fees (Ex. "Monthly dues") for access to your offer. These range from $10 - $197 per MONTH. The subscription offer in turn serves to promote the "premium" offers. The subscription offer is the foundation of your business because it generates steady, monthly income for you.
  
  
• Premium offers are your "high-ticket" offers that sell for $497+. You don't need to sell many of them in order to make a LOT of money online. Just 20 customers buying a $997 premium offer yields a quick $20,000 in real cash.
  

The really successful people in the information products business have a blend of these three types of offers. In fact, they usually have MULTIPLE offers within each of these core categories.

I'm sure you're thinking, "Wow, that sounds incredible ... but doesn't it take a lot of time?"

No, not at all!  In fact, you can get information products in all types cranked out quickly...

Here's just one way: Find an idea today. Write a 7-15 page report tomorrow. And take orders at 10 bucks a pop the day after.

Three days and you can have a new funnel collecting cash for you, forever. (Not to mention, the additional profits you get from links inside the report.)

In fact, it's almost TOO easy.

You can even get products created for you for FREE without hiring a ghostwriter and without writing a single word yourself. (But more on that later.)

The more products you have in your pipeline, the more potential you have to make income for your business. It just makes sense.

Top Five Reasons Why You Want Your Very Own  "Infoproduct Pipeline" Reason 1: Attract more affiliates. Having more products means affiliates have more opportunities to make commissions. And whether we like it or not, affiliates go where the money is. In fact, you can set things up so that affiliates make commissions for every single product someone buys from you, all on auto-pilot. Reason 2: Higher conversion rates. Have you ever heard of the saying: It's 10 times easier to make a sale from an existing customer than from a new one? Or what about this: The money is not made on the front-end but on the back-end. It's all true! Once a customers like you, they want more products and information from you, often buying ALL your products. I see this happen all the time. Reason 3: More traffic. More products means more sales, which means more money to budget on advertising. You can buy more banner ads, Adwords clicks or solo mailings in newsletters. With advertising costs constantly raising in every market, having more products to sell is the best way to get traffic. Plus more visitors from ads means more sales and so the circle continues. Reason 4: Boost your authority status. Who do you consider the big authority figures in any market? The guys with one product? Or dozens? Let's face it, the authors that we trust, have many products. Now, imagine being approached by other gurus for interviews and JV deals. Being invited to speak at seminars. Having buzz surround your business and expertise. This can all happen when you're an authority figure. Reason 5: A big boost in profit.  You won't find a single information marketer who is consistently making money year after year who has only one product.  To the contrary, you'll find that they have an entire pipeline of products at varying price points.  This is the real key to success with information products.  It all comes back to what I mentioned earlier -- if you want a big boost in profit then get repeat sales and larger profit points per transaction.

Are you starting to see why having lots of products is so important? I thought so. :)

Okay, So Should I Just Create Lots of eBooks?

Yes and no.

There's nothing wrong with writing eBooks. In fact, in my 10+ years online, eBooks have made up a large percent of my products.

However, if you want a serious income, you should consider creating different types of products. An ARRAY of different products like special reports, membership sites, coaching programs, physical products, audio/video products, webinars and so on. Why?

Let me put it this way…

Imagine if you only ate cereal for the rest of your life. Cereal for breakfast. Cereal for lunch. Cereal for dinner. You could sprinkle on some raisins or add a banana but it's still just cereal.

Not very appealing, is it?

Pretty soon you'd CRAVE other food! No, you'd demand it. Why? Because variety is the spice of life. So which of these options do you think your customers will find the tastiest?

Having…

1) one eBook

2) 12 eBooks

3) one eBook, 5 special reports, a membership site, a DVD series and a 4-week e-class coaching program, a webinar?

Let's face it, if you want to be an authority in your market and generate the most wealth, you need lots of different TYPES of products in your pipeline.

And that's exactly what I want to show you.

Introducing Product Name Here – Your Guide to

the “Multiple Streams" Of Information Product Profit!

I'll show you how to create products quickly (as soon as 72 hours) and grow your own info-product empire. So many courses out there say, "you should create special reports", but they don't show you HOW to create them.

For the next 12 months, I'll send you a 25-30 page meaty report and detail how to create a different type of product each month.

I'll give you usable action steps to create products in microscopic detail. Read the first month's issue today and get started immediately.

Just look at what you get when you join Product Name Here now…

• You’ll get your first issue instantly when you join now – you can put it to work for you immediately! (Details below on what's included in this gem!)

• You’ll get a new "create an information product" issue delivered to your inbox every month for as long as you’re a member – no more getting overwhelmed or confused!

• You’ll finally get results. That’s because this monthly membership site is set up to give you the focus you need to succeed!

• You’ll get a complete, meaty 20-25 page traffic manual every month – no guesswork required, because you’ll get detailed, crystal-clear instructions that tell you how to create and profit from a wide variety of information products!

• You’ll discover the right information product formats and the right way to create them. No more wasting time with products that no one wants!

• You’ll discover the TRUTH about information product creation – which products sell, which ones you should ignore. No more chasing after “bright and shiny” opportunities that fall flat!

• You’ll get in-depth guidance on the “creation” steps – everything is very "how to" in nature ... true "step-by-step" systems for creating the most in-demand information products in your niche.

• You’ll get amazing information product development tips and secrets that will open your eyes – even if you thought you knew about the strategy, you’ll learn something new every month!

• You'll get true "inside" information from a 10+ year veteran who is a true information product "millionaire" with hundreds of products created!  You'll learn how I quickly and easily crank out winner after winner!

And more!

Month after month, you’ll learn more and more about how to add more products (different types!) to your business for additional boosts in profit. It’s like getting a PhD in information products.  Ask around ... virtually nobody knows more than I do about creating information products!

Here's How To Get More Than A Dozen Different

Kinds Of Products Into YOUR "Pipeline"...

Wal-Mart offers what they offer for a reason.  That reason is simple: it makes money.  That's the bottom line.  While they may love their customers, they don't offer a wide variety of products at a wide variety of price points as a community service.  They do it because it's profitable.

The same should be said about your business.  Love those customers, to be sure.  Treat 'em right and they'll keep shopping at your information product department store! 

But, make no mistake about it...

You've got a business to run.

And that business can see a huge spike in profit if you offer a
wide variety of information products at a wide variety of price points.

I can help you with that.

I developed the Product Name Here membership site to teach you how to create that "wide variety of information products at a wide variety of price points".   (And, if you've been paying attention, you see that it's another product in my own pipeline!)

Every month for one full year (12 months) you'll receive an email with a special download link for that month's issue. Each issue is 25-30 pages in length and is a step-by-step "blueprint" for creating a different kind of information product to sell.

Throughout the membership, you'll discover...

• Where to go so you can "read the mind" of people in your market to hand-deliver what they are eager to buy!
  
  
• How to choose in-demand topics for your next product so they sizzle instead of fizzle!
  
  
• How to structure content so people actually want to consume it and are happy with it! (Hint:  This is the key to eliminating refunds and prompting repeat purchases!)
  
  
• How to name your products to boost sales (Yes, the wrong name can spell D-O-O-M ... I've  had flops simply because of the name)!
  
  
• How to get information products created for you ... without spending a penny.
  
  
• Recommended tools, scripts and services to automate the sales processes so you can get orders around the clock ... even while you're asleep!
  
  
• Expert expert for pricing your products to get the highest possible conversion and profit!
  
  
• Examples of each kind of product (even from various markets) to show you case studies for getting it setup right!   
   
  
• Step-by-step checklists for getting everything setup from start to finish ... you can use them to create additional products anytime you choose!
  
  
• Tips to keep a routine and crank out new products quickly, easily and often to regularly add new income streams to your business!
  

I'm not going to tell you what specific strategies we'll be covering. They're top secret. No joke. Some you've heard of, some probably not. None of them have every been shared like I'm going to share them, with my own "tweaks" and "behind the scenes" details which make them especially effective.

What "Kinds" Of Products Will I Learn How To Create With An  Product Name Here  Membership? While I'm not going to tell you EVERYTHING we'll be covering, I will give you a quick list of some of the types of products you'll learn how to create with your membership... Monthly membership site just like this one (month one!) Kindle ebooks that sell on Amazon.com (month one bonus!) Small reports that are 7-15 pages in length Paid one-day webinars that you can offer for $97-$197 Apps that you can sell at Apple with millions of prospects Fixed-term "set and forget" membership sites that run for 3-12 months Physical products that are shipped to customers at a premium price These are just a few of the different kinds of products you'll learn how to create with your membership.  By the end of 12 months you'll have step-by-step blueprints for more than a dozen different kinds! IMPORTANT:  What's best is this ... not only will you know how to create these different kinds of products, but you can use the blueprints to create MULTIPLE offers for each type.  Example.  You can create several different membership sites, several different webinars, several different Kindle ebooks, etc.!

Product Name Here is a 12-month training program, and as a member you will receive...

One 25-30+ Page Monthly Issue For 12 Months
In Downloadable .PDF Format

How about a sneak peek at your first issue?

One quick question:  Is this program beginner-friendly?

So here’s a question…

What Are These Blueprints Worth To You?

Let me ask you this – what is just ONE extra sale worth to you?

Let’s suppose you take issue one of Infoproduct Pipeline and setup your own similar membership in your own niche.  If you sell your memberships for $20.00 per month, all you need is ONE customer to pay for your entire investment in Product Name Here!

And that's just from ONE customer from
ONE of the types of products you'll learn!

Imagine how much this membership would be worth to you if you get hundreds or even thousands of customers in your membership site!  And that's to say nothing of the more than a dozen OTHER TYPES of products you'll learn to create!

- > How much would lots of customers buying lots of products be worth to you?

Figure that out, and you’ll know how much this monthly membership is worth to you and your bottom line!

Listen, you don’t have to do the math. That’s because I’m going to make this really simple. If you join now and I'll lock you in at the introductory price of just $20 per month.

Yep, you read that right – just 20 bucks a month and you’ll learn how to create top-selling products just like I do.

Every month you get a new, proven product creation report. Most marketers charge $47, $67 or more for meaty reports of this caliber. But you get ‘em every month like clockwork for just $20 per month.

But only if you act now.

Save money by joining now to lock in the low
membership price of just $20 per month!

And if you join now you'll not only lock-in forever at the charter price, but you'll also receive...

Chances are if you come back later this fast action bonus will be gone. If you decide not to join now and return later to find the above box has been removed, it means it isno longer available. No exceptions.

Your Satisfaction is Guaranteed!

I’m so sure you’ll be pleased with your membership and with your results that I’m absolutely guaranteeing your satisfaction. If you’re unsatisfied for ANY reason, just let me know within 60 days and I’ll cheerfully refund every penny – no questions asked!

Fair enough? Then…

Join Now to Avoid Disappointment

Join now to lock in the low price of just $20 per month, which entitles you to a new product creation report every month for the coming year. You can cancel your monthly membership at any time – but once you see what Product Name Here does for your business, you won’t want to – guaranteed!

You get it all...

• Lock-in at $20 per month.
  
  
• The first month's issue of Product Name Here
  
  
• The bonus issue of Product Name Here (Order Today!)
  
  
• Special Report: The Secret To Getting People To Buy Your Information Products